
The Rise of Clean Beauty: Key Ingredients, Benefits, and Popular Brands
Clean beauty refers to cosmetic products formulated without harmful ingredients, emphasizing transparency and safety in beauty formulations. This movement has gained popularity as consumers increasingly prioritize ingredient safety, with 70% preferring brands that disclose their ingredient sourcing. Key ingredients in clean beauty products include plant-based oils, natural extracts, and non-toxic preservatives, which provide hydration, nourishment,…